Balents Medical Billing rebrand
Balents is an Atlanta based future forward medical billing company. A new brand identity was created to balance their human centered ethos, with their high-tech approach.

From our market research we devolved a series of logo treatments to begin building the visual language of the brand.


A tone painting was made to paint the brand as contemporary yet futureproof. The design uses geometric brush strokes organized on a grid to create a sense of neatness with a human touch.


J. Beavers 2021